MLM Prospecting Overview & Ideas

What is MLM prospecting? It is the process of meeting new people and sharing your business opportunity with them. 

In old school MLM, face-to-face prospecting was the most common way of finding new distributors. In modern times, face-to-face prospecting is still a very effective way to meet new people. But it's not the only way to find new distributors.

I say it time-and-time again, but MLM is simply a numbers game. If you share your business with lots of people you will achieve success. And if you don't share your business opportunity with lots of people, you will fail. 

You will improve your chances even more if you can find qualified prospects to share your business opportunity with. In order to meet new prospects you have several options. You can use the Internet or conduct MLM prospecting face-to-face.

For my network marketing business, I rely mostly on the Internet. However, when I meet someone sharp when I am out and about doing errands, or living life, I talk with them. 

Typically, I look for successful entrepreneurs such as lawyers, doctors and accountants. I also look for people with an outgoing personality or people in the sales profession. If they are friendly with me and ask me what I do for a living, I tell them that I help people make money online.

If they ask me how I make money online, I tell them I have my own e-commerce store selling CBD and organic products. If they express interest, I get their name and number or give them my business card. I take a casual approach to meeting new people, rather than acting like a hunter on an African safari.

If you conduct MLM prospecting face-to-face, you should use a similar approach. If you come across as desperate or use high pressure sales tactics, you won't find many prospects. 

Instead, you want to be calm, cool and confident. Also, you shouldn't stalk people or try to prospect everyone you meet. You should look for qualified people who want extra streams of income, not people who NEED more income.

The best advice I can give you is to simply be nice to people. Say hello to strangers. Strike up conversations with people and ask them how their day is going. Talk about the weather. 

If possible, find out what they do for a living or where they are from. If they are positive and friendly and ask you what you do for a living, tell them. If they express interest in what you do for a living, give them your business card. If they don't express an interest, leave them alone and talk with someone else.

MLM prospecting isn't complicated. Instead, people make it complicated. Because most network marketers are desperate to build their business, they will prospect everyone. 

In my first MLM Business, I did the exact same thing. I would spend three or four hours a day at a Barnes & Noble bookstore, and try to meet new prospects. I would talk to everyone. If I saw someone with a pulse, I would walk over to them and strike up a conversation.

I would commit entire weekends just for prospecting. It consumed my life. I turned away dates because I was busy doing MLM Prospecting. 

I even got thrown out of a couple of establishments for harassing the customers. I recommend you don't follow this approach. 

Instead, just be yourself. For example, if you are at the grocery store and you see someone who looks sharp, simply say hello and see where the conversation takes you. That's the best advice I can give anyone.

What are your thoughts? Leave a comment below and let me know what you think. 

About the Author

Chuck Holmes is an author, blogger and network marketing professional. He lives in sunny Florida and enjoys treasure hunting. Learn more about his opportunity here.