Make Money Helping Local Businesses Generate Leads
Today, I want to educate you about how to make money helping local businesses generate leads. I believe this business model has huge upside potential.
Why? Most business owners stink at marketing. They provide a good product or service at a fair price, but they are clueless on how to find more customers. They are good at “running” their business, but bad at marketing their business. Make sense?
If you can help local business owners generate a steady flow of new leads for their business, I believe you can build a very profitable consulting business.
Here are some things you will want to do if you decide to pursue this opportunity.
# 1 Master Your Marketing Skills
The first and most critical step in this process is to master your own marketing skills. For example, if you’re asking yourself questions like “how would I find businesses to hire me?” I know this option wouldn’t be a good fit for you. Why? Because if you can’t find customers, you won’t be able to help a small business find customers.
Read books, attend events, find a mentor and study direct response marketing. Be a sponge. Take at least 12-24 months and get really good at marketing and lead generation before you offer this service to others.
# 2 Pick a Niche
The next thing you want to do is pick a niche. I would focus on small business owners who actually HAVE money to spend on marketing and lead generation. Do not try to approach broke small business owners. Focus on niches such as doctors, lawyers, dentists, and mechanics.
Picking a niche is vital. You can’t be all things to all people. You want to brand yourself in a way that attracts a certain type of customer. For example, you could brand yourself as the consultant who “helps dentists flood their offices with new customers.”
# 3 Launch Your Business
Once you pick a niche, set up your website. Determine your rates. Do a small experiment with 3-4 local businesses to get your business off the ground. Even if you have to lower your prices, or offer something for free initially, this is a good way to launch your business, because if you are good at what you do, you will get lots of referrals and testimonials.
# 4 Expand
Once you’ve finished your launch and have helped several local businesses generate leads, and refined your processes, you should have enough testimonials and referrals to keep growing your business organically.
There you have it folks. This is my best advice on how to make money helping local businesses generate leads. What are your thoughts? Leave a comment below to let me know what you think.
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