Are You Dancing While Making Lemonade Yet?
Chicken Little wasn't right, and neither are all the chickens panicked by the overblowna-virus.
But that's no reason not to make a profit from them.
By stealing their customers and market share while they sit around at home wringing their hands and checking their newsfeed to see how bad things are between Netflix binges.
You know who I'm talking about.
The wannabe goo-rues always posting silly 'motivational' crap. Memes about making lemonade when life hands you lemons and 'It's not about fearing the thunder, it's about learning to dance in the rain!'.
Gimme a break.
Those are the same soon-to-be-forgotten Me-Too! marketers who are pounding their chests and virtue-signaling about not 'trying to profit in these uncertain times'.
It's enough to make me sick... and it's probably a lot sicker than this new type of flu will ever make me.
This WILL blow over (not the virus, it's here forever. don't believe me? how long has the flu been around? yeah.) and when it does, you'll either come out smelling like the rose or the fertilizer.
Growing or already dead.
This is NOT the time to hold back on your marketing. This IS the time to hit it harder than ever.
You know all those stories about the guys who made it big?
One of the critical points they all make is how you've got to keep your head when everyone around you is losing theirs.
In case you haven't noticed, dang near everyone is freaking out about catching this germ going around. Which means if you DON'T freak out, you'll be running circles around them as they whimper and fade away.
You've got to quit doing the same ol' 'Please buy from me!' thing everyone else is doing. It didn't work before, it won't work now, and it's not looking good for its future effectiveness either.
If you don't know what I'm talking about, take a look through these business announcements. Start with the last one YOU posted.
They all sound the same, don't they? No urgency or reason to go ahead, but lots of posturing, virtue signaling, and talking about things you know they don't have the first clue about.
And they wonder why nobody cares.
I got a message the other day (I'm not making this up) and here's what it said (name redacted to save embarrassment):
"Hello you got to watch this! Holy cow its great! Ground floor!"
My answer to messages like this is always the same.
'If you want to avoid looking like everyone else, and use marketing that works, let me know. I can show you what your marketing is missing.'
Do I get a horde of excited business owners clamoring for a lifeline to save their dying business?
Of course not. Most are offended. They think they know what they're doing. After all, they've been at it for a whole month already. 'What makes you think you know what's up?' 'My mentor told me...' and on and on.
Here's the punch line.
If you've been marketing online for more than a few months, and you're not consistently building a list of prospects you email daily, you're missing something.
This ain't rocket science. There is a systematic way of doing business online. It takes time. You must be consistent and persistent. But you can do it.
If you're sick and tired of the hype... if you want to set a foundation you can build any business on, and even change it or add to it later... if you want to see how to consistently grow a list of interested, committed fans, then slide on over here and see how easy it can be.
But do me a favor. If you're looking for a lottery ticket, a secret formula, or step-by-step instructions that guarantee success... don't bother. None of those things will get you where you want to go.
I will point you in the right direction and show you what to look out for.
It ain't always pretty, but this is what works.
Never made a dime online, and have no clue where to start or who to turn to? My Email Marketing Boot Camp is only 12 bucks right now. Get it here: https://davekotecki.com/emailrebootcamp
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