What to do with your list
Hey guys,
Been a while since my last stop, but I been thinking about list building and I came up with a few topics on this matter, for those who are into making money via list building.
Think first about what your list is. It's your first contact, and it contains pretty much everyone that's passed through the system you've set up, from the freebie hunters, to the people that didn't know what they signed up for, those who had friends that signed them up for a joke, and of course those who are going to progress through the circle and make you a whole load of cash in several different ways.
It's the most numerous of all the five resources, and is also in this instance of the lowest quality compared to the other four, however is essential if you want to fill the higher ranks. An Important Tip. Keep in mind that it's not always possible or even in your best interests to subject a particular resource to this type of cross promotion. This is especially true for your more valuable money-makers.
The reason being is that they can be lost, just like any other resource, but when you take the regular customers who have spent many thousands of dollars on your products in small numbers, compared to a large list that have yet to spend, it's much more devastating to lose one or two percent of your big spenders than it is to lose one or two percent of your freebie seekers.
So, what do we want to turn your list into? Well, everything really. Your lists are there for one thing, and one thing only, and that's to act as your own media outlet, and increase your other four resources. (something that many business miss).
Turning your list into customers and long- term customers is quite straight forward. You'll be sending them announcements relating to your new products and services. It's as they should be used, and most often are. Two more extremely profitable things that your list can do that people rarely ever seem to catch hold of (even more profitable than making direct sales) is build your affiliate base and on top of that build your joint venture base. First up the affiliate building.
Remember we talked previously about promotion to build resources instead of make the profits? Well this works in exactly the same way.
The reason we don't see it too often, aside from the people that have been told about it, or sussed it out already, is who in their right mind would promote, and in fact spend the two most important things (their money and their time) on promotion when they're not going to make any cash out of it directly.
The sooner that you, as an business-person, online or offline can see how important it is to look beyond immediate profits from ad campaigns, the sooner you will start to make some real money. I guess it's overlooked by so many simply because in today’s age of the internet, everyone wants something right now, they don't want to wait.
The longer it takes to carry out, the more they overlook it as something that won't be an immediate fix for their situation.
Keep your eyes peeled for tomorrow, where I will be writing on how you can build your affiliates through your own list.
Until then,
Bruno
Homebiz Essentials
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