Proximity marketing

Proximity marketing has the power to transform the customer experience, increase brand affinity and drive sales uplift. Early adopters are seeing remarkable results and generating highly valuable learning that they are using to optimize future campaigns.

Modern shoppers enjoy customized experiences and personalized recommendations. Just look at how large online retailers like amazon drive sales through product suggestion for an idea of how brick-and-mortar retailers might be left behind. However, proximity marketing has the power to change that, and all signs point towards high customer adoption.

Proximity marketing and beacon technology has proven to be effective as the bridge between brick-and-mortar retailers and customers glued to their phones.  It's  a new way to engage with consumers and provide incentives for shoppers.

There are numerous benefits to adopting proximity marketing.Ultimately, it enables retailers to create more tailored experiences for customers, thereby deepening their relationships. In this section, we’ll break down a few more benefits to using beacons in retail.

Gone are the days when retailers could only rely on print, TV, and radio advertisements to drive customers into their stores. Now, shoppers expect more tailored messaging, with personalization that makes sense. Not only can beacon technology provide that, it can trigger the ad based on a customer’s proximity to the store. This helps troubleshoot some of the physical limitations of brick-and-mortar stores. Now, shoppers can be marketed to at the right time and in the right place.

Just as ecommerce businesses like Amazon offer customers personal shopping recommendations based on previous purchases, beacon technology can do this in the context of brick-and-mortar stores. Everything from coupons, deals, and product recommendations can be tailored to individual customer preferences and shopping habits. This not only helps develop long-term customers loyalty, but a more engaging shopping experience as well. While you employ sales associates, they can’t always be available to help every customer. Personalized shopping through beacon technology helps bridge that gap.

Compared to some other tech hardware and software, beacon technology is affordable to adopt. find out the cost here at this site http://asirvia.info/ivoline2018

Shoppers often download apps to their smartphones and forget they exist. Beacon-triggered notifications not only act as a reminder, but increase interest in using the app. According to Product Mavens, French retailer Carrefour saw a 400% increase in mobile application engagement following the implementation of beacons. By leveraging beacon technology, apps can become even more useful and engaging tools for shoppers.

Now that we’ve covered examples of beacon technology in retail and how to benefits business owners, you’re likely dying to know how to get started. The first thing you’re going to want to do is purchase a set of beacons and a beacon plan. There are numerous beacon manufacturers and platforms to choose from. http://asirvia.tv/ivoline2018