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How to Start a Direct Selling Business in 2023


Starting a direct selling business has become easier with the rise of technology. Every step in launching a direct selling business, from choosing a product/service to building a customer base, can be easily done with the help of technology. In this article, we will discuss some of the important factors organizations must consider before entering the direct selling industry in 2023.

Work environment

The work environment is one important factor direct selling organizations must consider before starting their business. A positive work environment can bring distributor satisfaction, improve their productivity, and thereby resulting in the overall success of the company.

An accessible workspace is essential to ensure that all distributors can fully participate in the workspace regardless of their ability. Apart from physical accessibility such as signboards, elevators, or wheelchairs, digital accessibility is also becoming important in 2023. Digital accessibility includes tools required to do tasks and responsibilities wherever the distributors are.

Field fatigue

For direct selling companies, it is important to address the challenges faced by their distributors. Distributors getting exhausted and drained can hinder the company's success. Companies can employ the below techniques to keep them motivated and close to the brand.

  1. Automate tasks
  2. Embrace gamification
  3. Entertain distributors
  4. Include engagement activities

It is always good to remember that investing in distributors is an investment in the success of a direct selling business.

Customer behaviors

To remain competitive in the current economic scenario direct selling companies should focus on the changes in customer behavior. With the possibility of an upcoming recession, customers are showing extreme caution in their spending habits.

To overcome this changing customer behavior direct selling companies must find innovative ways to engage customers. Offering discounts, rewards, and offers can build customer trust and increase their spending.

Customer behavior highlights 2023

  1. Socially committed
  2. Socially active
  3. Watchful spending
  4. Online shopping
  5. Personalized experience
  6. Customer security
  7. Quality over quantity
  8. Health conscious
  9. Offer lovers
  10. Seek flexibility

Regulatory environment

The direct selling industry is always under scrutiny by regulatory departments. While the companies have made constant efforts to stop illegal practices and unfair earning claims, allegations still surface from time to time.

Complying with legal and regulatory requirements is crucial for organizations planning to launch a direct sales business in 2023. Keeping a close eye on upcoming FTC mandates and Direct Selling Self-Regulatory Council (DSSRC) regulations is essential.

This article was published on 10.03.2023 by Noufal P Bava
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