Top 5 Sales Enablement Tools For Your Direct Selling Business

One of the major concerns for direct selling organizations is how to remain competitive in this ultra-competitive market. With many network marketing companies fighting for the same potential customers, it’s difficult to keep up with all the competitors without implementing innovative sales enablement tools and strategies. Let's discuss top 5 sales enablement tools that help your direct selling business achieve the next level.

• A distributor’s success in the network marketing industry depends on how efficient they are with their sales process. Productivity analytics helps distributors to measure their performance by evaluating metrics such as contact rate, lead rate, close rate and average revenue. Productivity analytics also measures open rates and response rates of emails sent, call made details etc. Distributors can use this information to better understand trends and patterns in their sales processes so that they can detect what caused a slow down or an upsurge in productivity.
• The key to success in the direct selling industry is making sure that your team of distributors is always on top of their game. Tracking individual performance, identifying bottlenecks, and solving them before they become major problems, is the only way to make sure you can keep up with demand. Smart reports are an excellent tool for accomplishing this because they help reduce workloads by providing efficient ways of managing information and keeping track of everything.
• Goal Manager is an innovative feature that helps distributors optimize their potential. The goal manager helps to analyze and derive successful workflow patterns for distributors. It also allows direct selling entrepreneurs to set highly prioritized sales targets, manage individual goals, and generate reports on goal status on the go.
• Customers are the lifeblood of any business. Network marketing companies need to know how to manage their relationships with customers in order to maintain customer loyalty and avoid churning them. CRM helps companies improve sales performance by analyzing past sales data and helping target new prospects who may be interested in purchasing products or services from them. Customer relationship management platforms also fortify distributor-customer relationships through various nurturing strategies.
• Chatbots are a recent buzzword in the business world. These chatbots, powered by artificial intelligence, have been touted as a revolutionary tool for companies to better engage with their customers and increase sales. With the ability to detect customer sentiments and provide relevant solutions through proactive engagement, these chatbots can effectively assist distributors in resolving customer challenges. Chatbots also employ an interactive way to collect customer data that is of great use for both sides of the equation: distributor and customer.