Why Do You Need a Domain Name?

This small yet very useful tool, increases your name and brand recognition, making it easy for your customers and prospects to remember you and your internet address. 

A domain name indicates that you are a serious Internet person and helps to brand your image.

It adds a higher level of trust and integrity to your site.

Many search engines are hesitant to or flatly refuses to list pages from free sites while some search engines will only index the first page of a domain site.

Domain names containing 'keywords' help to get higher search engine ranking.

A domain name allows you to use your domain address e.g. (www.myname.com) and virtual email addresses (firstname@myname.com) on your business cards and letterhead.

When should you get a Domain Name?

Once a domain name has been registered, it is no longer available. The most popular and easily-remembered domain names are being reserved daily, at the rate of one domain name every few SECONDS!

As soon as you can get one because at that rate, in the near future, only weirdly obscure domain names will be available to the public.

Getting one now, you will avoid somebody else from registering the name you want.

A domain name let you change a current email provider and still keep the same email address.

It protects your Internet advertising investment from the failure of any Internet Service Provider.

What should you consider when shopping for a domain name:

Do not make it too long

Make it easy to remember

Check the spelling; If you made a wrong spelling- you own the wrong spelling

Make it easy to pronounce

Make it a brandable name

Make it easy to be distinguished from other domain names

Make it stand out from trademarks

Make it easy to say

Make it believable (i.e. a .com/ .org instead of a .ci or .np)

Make it directly related to what you do (e.g if it is a blog, ensure that you have it as something in gardening- if that is what your blog is about)

Make it directly related to keywords from your niche or industry

If your budget can, then get more than one domain names:

Get closely familiar names to ensure that someone else do not competitors confusing your customers

get any tricky but useful misspellings of your domain name to keep others from capitalizing on them.

All in all, a domain name is essential to your survival on the internet.