MLM Gateway Logo
Our Professionals
Faye Wilken  Recommended Professional
United Kingdom View all >>

Dispelling The Myths Around Network Marketing

Seldia, the European direct selling association, has recently published the results of its European survey with a detailed analysis of direct selling across eleven European markets, including the UK. It’s a positive read with some interesting insights into skills, ways of selling, as well as the motivations and experiences of those involved in the network marketing industry.

Women continue to lead the way in network marketing

Network marketing continues to be a female dominated industry with 88% of those running a network marketing business being women. The spread is quite even across three of the age-groups, 26% being in the age range 35-44, closely followed by 24% aged 25-34 and 23% aged 45-54.

On average those surveyed have been involved in the industry for six years and combine it with full-time work, dispelling reports that around 50% leave the industry within a year. 27% work their business exclusively with no other work activity and 21% combine it with other part-time work. Above all, a real affinity and love of the products is what motivates people to start and continue in their business activity, along with the financial benefits. Around a third use it as a long-term supplement to an existing income and almost a fifth (19%) say it is a long-term career.

Spreading the word

Of those surveyed, 58% spend less than eight hours a week ‘working their business’ and while face-to-face networking is still the most popular way of connecting with potential new customers (53%), social media has become an increasingly important way of reaching out to new customers (44%).

How do people purchase in network marketing?

Product demonstrations and home parties are still the most popular way of selling products to existing customers (84%) but there is an increasing trend in hosting online customer events using platforms such as Facebook Live and Skype, allowing customers to interact and shop from the comfort of their homes. The UK is leading the way in network marketing with 41% receiving orders via social media compared with the European average of 28%.

A happy industry

As well as it being a good way to earn an additional income (81%), many business owners cite how important the personal development is to them and say the training and support from the parent company equips them with new and important skills, as well as developing their self-esteem (72%). The vast majority (90%) have strong feelings of loyalty towards their existing network marketing company.

When asked to describe the network marketing industry, the most common responses included the terms ‘freedom’, ‘independence’ and ‘flexibility’, as well as ‘fun’ and ‘rewarding’, while for some it was ‘challenging’. Business owners report a positive experience with 78% saying that they were satisfied with their overall experience and that running a network marketing business either met or exceeded their expectations (69%).

You can read the survey in full here.

For more information about our products go to:

Product Shop - http://global-aloeshop.myforever.biz/store/

F.I.T. Website http://globalfit.myforever.biz/foreverfit/

Sport & Weight Management e-magazine: http://globalweightmanagement.myforever.biz/sportandweight/

Forever Life e-magazine: http://global-foreverlife.myforever.biz/foreverlife/

This article was published on 18.08.2019 by Phil Cony
Author's business opportunity:

Forever Living - Health & Nutrition, Free to join
Join

Member comments:

No comments yet
Facebook comments:


Member Ad
Link arms with me! Let’s Win!!
I have absolutely no words! Stepping in scared and unsure has surely paid off! Everything about this business is mind blowing! Doing this is FUN again Connect with me if you’re looking to help all


OR
Member Ad
HAVE YOU GOT A BIG TANK?
If the answer is yes then you need to watch this short video.



Copyright © 2015-2024 Gateway Solutions s.r.o.
Change cookie settings Web design SupportPrivacy PolicyAffiliate TermsTerms of UseTestimonials
Desktop / Tablet | Mobile