6 Ways To Keep A Good Customer
Why Does Customers Retention Matter?
Customer retention is basically keeping existing customers engaged with you and your brand so that they return to do business with you over and over again.
Isn’t this what every business would like? But, why are most small businesses, micro businesses, solopreneurs, nonprofits, churches, synagogues, other places of worship, and other organizations spending 80% of their time prospecting for new business?
Could it be that they have not learned to brand themselves and stand out from the crowd?
According to Out Bound Engine, “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%”.
Retaining customers is something that you can’t ignore.
It’s an important part of a complete marketing strategy, because it continuously brings your customer back to you.
Your customers need to know, like, and trust you in order to build customer loyalty.
How can you stand out from your competitors?
How can you stay top of mind?
How can you ultimately lead buyers back to your business?
A great business philosophy to have is to market smarter by spending less on acquiring customers and retaining the customers that you already have.
Most people know that a happy customer is one who will refer a friend to enjoy your services. It is said that one person usually influences 5 or more to use a product that they enjoy using.
Here are a few of examples which could help you retain more customers.
Share Your Vision and Mission
Make your customer fall in love with you and your brand. When customers feel a connection to you, they will be more loyal to your brand. Share your values so that they can get to know, love, and trust you.
Give Great Service
I’ve seen customers walk out of some of the “finest” restaurants never to return … and it had nothing to do with how good the food was. I’ve seen customers return to an average restaurant over and over again clearly not for the quality of the food.
Are you giving good service? Are you picking up the phone to answer questions? Are you doing what it takes to prevent your customer from taking their business to your competitor?
Reward Your Customers
Give special discounts and deals for your loyal customers. Maybe even implement a reward program that gives bonus points for air travel or hotel stays, car rentals.
Be A Problem Solver
Be quick to resolve issues. Not everyone will use your product as intended. Do you have a responsive customer service department? Do you return calls and email promptly?
Keep In Touch
Let your customers know that they have not been forgotten. Let them know that they are valued. Ask them how you can help them have a better customer experience.
Thank Your Customers
The two words that we don’t say enough of are “please” and “thank you”. Thank your customers for being loyal because as we all know they could be doing business somewhere else … with someone else.
Make today awesome!
If you want to know about branding yourself or your business, you can get more information here.
No comments yet