Spin Selling for your Product or service based business

The Art of spin selling speaks to the prospects pains and problems, and you provide a solution

Everyone problem is affecting them differently, and they all have specific needs

“Word for word s and copy-paste messages just don’t work”

Spin Selling: By Neil Rackham

STEPS TO SPIN SELLING

1. Set up an attractive profile branding yourself

2. Connect with people in your target market

3. Post content on your page

4. Reach out and engage in conversations with these people

5. Find out he needs of your prospect in messenger through questioning

6. Get them on a call

SITUATION QUESTIONS:

- Find out the situation – see what friction in between where they are and where they want to be

- Keep the chit chat and small talk short

- Our job is to find out their current situations

- What’s going on in your life/ business right now?

- How long have you been in network marketing

- How many people have you recruited

- How much money are you making per month

- How are you getting leads? How many leads are you getting per day?

- What are your health/ business / fitness goals/ skincare?

- What do you want to accomplish?

- Where are you at in business/ life right now? And where they want to be

- Situation questions will lead to their problems

- Figure out what stuff is important to them – time, money, leads, cash flow

- I don’t have enough time

- I don’t have enough Cash flow

- I don’t have enough Leads

- You need to figure out why this stuff is important to them

- Why do you need more cash flow, leads, time?

- What’s stopping you from ranking in your business?

- What’s stopping you losing weight? Generating leads?

IMPLICATION QUESTIONS: (this is what costs people and triggers them to buy)

- You need to spend a majority of your time with these questions

- What’s going on in their life that is being affected by these problems

- What’s being implicated/ affected – relationships, health, money, time with kids?

- How does having no time freedom, cash flow, leads affect you?

- The impact on the personal life is what makes them buy

- Why do you want to lose 30 pounds in 30 days?

- What would it mean to you if you lost 30 pounds, got 5-10 leads per day?

- How does this affect your time? Family? Money?

NEEDS PAY OFF:

- Jump on a 10 min call

- I have something that can help you to relieve this impact

- I have the perfect solution that can help you solve these implications

- Let me show you how I can help you… lose 30 pounds, clear up the acne, have more energy, generate more leads, rank faster in your biz

What they will be thinking…

Does it cost me more to stay here, or does it cost me more to buy the product

Cost me more not to get on the phone, cost me more to get on the phone with them

Tips:

Focus on their pains anxieties

Don’t talk about the company/ product/ features and benefits

Listen carefully

Ask questions

Show you care

Understand their situation

Figure out what’s being impacted in their life by this pain