Social Media

Social Media in Network Marketing

Social media is probably the most leading activity on the Internet today. In fact, as of January 2013, active social participation placed 5 of the biggest social sites on a pedestal which included Facebook with over 1 billion users, YouTube with over 800 million users, Google+ with 343 million users and both LinkedIn and Twitter with over 200 million monthly users.

What does this mean? It means, if you are not actively using social network sites to build your network marketing business, you are missing out bit time. It is said that around 93% of marketers are already on social sites for business and Facebook alone has already surpassed Google when it comes to traffic which indicates that users are using social media sites to search for their favorite products and brands. So, what can you do to get in on this piece of social media pie?

Identify Business Goals

Every part of your social media strategy will serve the goals you put in place. You need to know exactly what you are working towards before you move forward. Determine the overall needs of your business and come up with a plan on how you can implement social media to help reach them. There will no doubt be a few personalized goals in there; however, some goals that should be priority in your marketing plan include retaining customers, increasing brand awareness and reducing your marketing costs.

Choose Channels and Tactics

A lot of marketers, when first starting out with social media, create an account on all the big social networks without taking the time to research and determine which platform will be best for their business. You can make use of information provided by your buyer personas to avoid wasting your time and decide on the right platform for you. For instance, if you find that your customers or prospects are spending 40% of their online time browsing around Facebook and 20% with Twitter, this will allow you to set up a primary and secondary social site that you can focus on. You need to be on the specific networks your customers and prospects are, not everywhere else.

Create a Content Plan and Editorial Calendar

In order to succeed in social media marketing, you need to provide great content. You should include a content marketing plan in your social strategy which combines content curation, content creation and an editorial calendar. This calendar will list the times and dates you plan to post Facebook posts, blog posts, Twitter messages as well as other content you want to share in your social campaigns. Set up your editorial calendar and schedule your postings in advance which will free up time to focus on other activities in your network marketing business. You want to be consistent. Save the spontaneity for your customer service and engagement.

Abide by the Law of Reciprocity

Engagement on social sites is the backbone of a social media marketing plan. The more you engage with followers on your platforms, the more reciprocity you will get in return. Even though this holds true for all social media marketing aspects, this is especially essential for network marketers since it sets you apart from the spammers and pyramid schemers out there. Pyramid marketers make sales pitch posts. Network marketers who abide by the law of reciprocity contribute value, engage others and build relationships.

Social media is probably the most leading activity on the Internet today. In fact, as of January 2013, active social participation placed 5 of the biggest social sites on a pedestal which included Facebook with over 1 billion users, YouTube with over 800 million users, Google+ with 343 million users and both LinkedIn and Twitter with over 200 million monthly users.

What does this mean? It means, if you are not actively using social network sites to build your network marketing business, you are missing out bit time. It is said that around 93% of marketers are already on social sites for business and Facebook alone has already surpassed Google when it comes to traffic which indicates that users are using social media sites to search for their favorite products and brands. So, what can you do to get in on this piece of social media pie?

Identify Business Goals

Every part of your social media strategy will serve the goals you put in place. You need to know exactly what you are working towards before you move forward. Determine the overall needs of your business and come up with a plan on how you can implement social media to help reach them. There will no doubt be a few personalized goals in there; however, some goals that should be priority in your marketing plan include retaining customers, increasing brand awareness and reducing your marketing costs.

Choose Channels and Tactics

A lot of marketers, when first starting out with social media, create an account on all the big social networks without taking the time to research and determine which platform will be best for their business. You can make use of information provided by your buyer personas to avoid wasting your time and decide on the right platform for you. For instance, if you find that your customers or prospects are spending 40% of their online time browsing around Facebook and 20% with Twitter, this will allow you to set up a primary and secondary social site that you can focus on. You need to be on the specific networks your customers and prospects are, not everywhere else.

Create a Content Plan and Editorial Calendar

In order to succeed in social media marketing, you need to provide great content. You should include a content marketing plan in your social strategy which combines content curation, content creation and an editorial calendar. This calendar will list the times and dates you plan to post Facebook posts, blog posts, Twitter messages as well as other content you want to share in your social campaigns. Set up your editorial calendar and schedule your postings in advance which will free up time to focus on other activities in your network marketing business. You want to be consistent. Save the spontaneity for your customer service and engagement.

Abide by the Law of Reciprocity

Engagement on social sites is the backbone of a social media marketing plan. The more you engage with followers on your platforms, the more reciprocity you will get in return. Even though this holds true for all social media marketing aspects, this is especially essential for network marketers since it sets you apart from the spammers and pyramid schemers out there. Pyramid marketers make sales pitch posts. Network marketers who abide by the law of reciprocity contribute value, engage others and build relationships.


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