how to do keyword research for SEO A beginners guide

How To Do Keyword Research For SEO - Tips for SEO Success 


So you want to know how to do keyword research for SEO This article will show you some of the things you need to know about this vital area of search engine optimization. 


Keywords are what people type into Google to find the websites they're looking for. Without keywords, your website has no chance of ranking high in the search engines or being found by your target market.  


How to do keyword research for SEO begins with an understanding of what keywords your audience uses to find your website. This is called keyword research. 


Keywords are the words people type into Google to find your website. So, how do you learn how to do keyword research for SEO?  


The first step is to understand that keywords aren't always something you can just grab from the search engines. 


It's important to make sure your keywords are relevant to what your audience is searching for, as well as long-tail, or less-specific terms. As mentioned above, 


keywords are what people type into the search engines to find your website. So, you need to find keywords that people have been using for search purposes for at least six months. 


For example, if you sell home appliances, you might find "home appliance" as a top search term for six months, but you don't want to start writing home appliance articles if you're not sure of your target audience is interested.  


However, keep in mind that there are many people who don't use search engines anymore. These are called "old" keywords and are probably deader than the proverbial "dead cat bounce." 


The good news is that old keywords, like "buy computer equipment" computer repair," are just as good as new keywords when it comes to getting noticed in the search engines.  


Once you know which keywords you need to focus on, the next step on how to do keyword research for SEO involves finding these keywords in different formats to optimize them for search engines. 


That means finding a free keyword tool that you can use to find out where other websites have placed these keywords for you. 


In fact, it's even better if you find a tool that you can use on your own website (that way too gives you results based on your own keywords).  


Once you know which keywords to focus on, you need to learn more about how to choose keywords and how to optimize them for search engines. Most keyword tools will give you a list of keywords to choose from. 


And, depending on your chosen software, it may also give you an algorithm to follow to ensure your keywords are placed in the right spots. That means, more work on your part! But it's well worth the effort!  


Finally, once you've used a free keyword tool, you'll be ready to move on to the next step: choosing a site that will actually provide you with a list of keywords you should be using, 


instead of just throwing up random keywords. There are a few great, proven places to start, and they all cost nothing, but they have long-term value. Blog spot is a great place to start. 


It's free, and the creators of Blog spot have built their company around providing users with a free service that keeps them in business. 


They know their audience and they know how to target keywords to help their visitors find the information they're looking for. You'll have to pay a small fee for a customized blog, but this one's worth it.  


The most common mistake made when starting to learn how to do SEO is to just throw up some keywords randomly and hope that they will show up high in search engine results. 


It's a sure-fire way of losing money, as you will never know whether the keyword you have chosen will be found by a potential customer. So how do you know if your chosen keyword phrase is worth investing your time and effort on?


An important point about how to do keyword research for SEO is that you don't have to "over-optimize your site" to make your ranking higher. In fact, some sites are penalized 


by Google for over-optimizing, and they can cause a site to have trouble showing up in search engine results. Over optimizing means to put up as much information as possible, including content, images, code, and links. 


This makes the site look like an encyclopedia, and can get it penalized so that you'll need to do less.  


Another key point about how to do keyword research for SEO is that you don't have to spend a lot of time on it. Just get started, and then look for free or paid tools to help you find the keywords you need. 


Once you have them, use them. If you decide they aren't working, you can always go back to the free tools and tweak them to work for you.  


So there you have some basic tips on how to do keyword research for SEO, with lots of great ways to use them to improve your rankings and get more traffic to your site. 


These techniques are easy to implement, and they can really get your site ranked high in the search engines and get you lots of visitors to your site, which leads to sales, and more money in your pocket!

This article was published on 28.08.2020 by Richard Murphy
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