Top 5 Marketing Automation Strategies for Direct Selling Business

Marketing Automation is a very effective strategy that has been adopted by thousands of network marketing companies across the globe for boosting sales and conversions. It consists of integrated strategies for marketing, sales and customer support. Direct selling entrepreneurs have a better understanding of the potential for generating more sales through automated marketing strategies. Let’s see how innovative automation features helps in the marketing of direct selling business for boosting your sales and conversions.

  • Social media channels have been around for a while now, and as the user-base grows, so does the amount of content being created. In order to compete in this over saturated market, it's important that network marketing entrepreneurs be able to manage their social media presence from one dashboard. Social media multichannel composer is an intuitive composer which lets users easily create posts on any channel they desire from a single screen.
  • Marketing performance insights are a great way to analyze the effectiveness of direct selling marketing campaigns and content. These reports allow network marketing entrepreneurs to see what is working well, what needs improvement, and how effective your strategies have been in generating conversions for your business. There are many benefits that come with these reports including customization options which can be filtered by geography, time period, marketing channel or any other metric.

  • There are many channels available to promote a direct selling business, but the best approach is to use all of them. Omnichannel marketing involves promoting products or services across different channels like, email campaigns, social media posts and more. It also includes monitoring these efforts in real time using analytics dashboards that track ad performance metrics like click-through rates.
  • One of the best ways to measure the marketing efforts of network marketing is by understanding how satisfied your customers are. With the growing complexity of customers' queries, it is important for brands to automate their responses in order to ensure that they are delivering accurate and timely information to customers. Some methods used by brands today include surveying customers on Customer Satisfaction Score (CSAT), Net Promoter Score (NPS) and Customer Effort Score (CES).
  • Marketing is a fun way to make connections with your customers. Network marketing entrepreneurs can use gamification techniques to engage them and drive them through the marketing funnel. Create fun surveys, quizzes, and games in online events and training sessions that are tailored to each stage of the customers’ journey. Display leaderboards on your direct selling organization’s dashboard or website for all distributors to see their achievements.

This article was published on 04.11.2021 by Noufal P Bava
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