Valuable Lessons from Amway & Its Leaders

Love them or hate them, Amway is the "big dog" in network marketing. No, I’m not in Amway, but I have tremendous respect for the company.  They paved the way for other companies in our industry. 

Their systems and company aren’t perfect (no company or person is), but they do so many things right that we can all learn from. Here are a few things you should study about Amway.

First off, Amway is the best in the industry at creating a team culture. No other company else even comes close. They know how to create an environment where people will “stick” around until they make the decision to build the business, or until they develop the skills to succeed. Many people will stick around, even if they never build a business, simply because they enjoy the team culture.

Their culture consists of books, tapes, functions, recognition, and mentorship. Culture is the glue that keeps a network marketing business together! People want to belong to something bigger than themselves. 

Another great thing about Amway is the personal development. During my 2.5 years in Amway, they taught me everything I know about personal development; especially goal setting, having a mentor and the power of positive association.  

Their system is designed around helping their new people grow and change.  All of the books, tapes, CDs, events and mentorship help people become LEADERS.

In addition, Amway is great at retaining people. No, not everyone stays. But they are one of only a handful of companies in our industry where top distributors have had the same people on their team for 20, 30, 40, or 50 years. A lot of the top earners in Amway have had legs in their organization that have been rock solid for DECADES, without doing much work with them. That is true residual income.

The final thing I really admire about Amway is the LOYALTY people have for the company and their upline. If you think it’s hard to recruit someone from another company into your team, try recruiting an Amway rep. It’s next to impossible to do. They love their company, the products, their upline, and are extremely loyal. To me, that says a lot.

How About You?

Where do you stand in the following areas, and what can you do to improve?

• Team Culture
• Personal Development
• Retention
• Loyalty

Evaluate your own network marketing business in each one of these respective areas and look for things you can improve. You will be glad you did. 

About the Author

Chuck Holmes is an author, blogger, network marketer and treasure hunter.  He lives in sunny Florida with his wife, Rachel. Learn more about his opportunity.