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You're Invited to a Another Webinar?

Webopedia had this great definition of the term webinar:

webinar (Web-based seminar) by Vangie Beal
Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information.
Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.

Technology has definitely transformed how we share information today. In the old days, participants would have to physically attend a meeting which took an effort of time and money. The more that someone had to spend (either time, money or both), the more they expected from the meeting. With the vast expansion of the global economy, most companies have turned their annual meetings and conventions into major events with live entertainment, press coverage and lots of glitz to encourage attendees to spend their money to be part of it all. Today, most day to day business meetings are conducted via the internet so that important information can be shared quickly from anywhere and the meeting can easily be recorded for easy access for future reference.

Webinars have become a valuable tool for the entrepreneur, both for sales and training. Today, potential customers and recruits can attend a webinar from the comfort of their home or office to learn what you have to offer before they make any commitments. Training can be conducted in a series of taped webinars so that everyone learns the same thing and they can review it over and over again if needed to truly understand what they need to know.

If used correctly, webinars can become your best recruiting tool and can increase both conversions and retention of new prospects. Unfortunately, many webinar users continue to use old school "meeting" techniques when presenting new opportunities to prospects and many people have soured to the idea of attending another webinar. This is similar to what would happen many years ago when a new Amway distributor would invite you to a meeting without telling you what it was about - most people just wouldn't go.

Here are some ideas that might change this perception if webinar hosts would incorporate them:

  • Keep the introductions really short and sweet
  • Remember the webinar is being recorded and any one attendee can replay the information as often as they need to - most will get it the first time if they don't fall asleep because you are boring or long winded
  • Get to the point quickly - since most attendees have no idea who you are, they could care less about your stories, especially personal stories that have no relevance to the product. Unlike the old days when attendees would have to make a concerted effort to attend, your attendees are most likely taking time away from the comfort of family or friends to learn something you want to share with them - respect their time!
  • Keep overall introductory presentation to less than 15 minutes - prospects will appreciate you are not wasting their time
  • Keep to the facts - prospects are looking for facts, not hype!
  • Include a statement to get back with the person that invited you to the webinar to learn more or get started, especially if the webinar will be used by your team

Learning to promote your opportunity is important and webinars can be a great tool to take your business to the next level.

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This article was published on 13.12.2015 by Jan Terry
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