Why One-Trick Ponies Finish First
Have you ever heard the phrase "Jack of all trades, master of none"?
It refers to a person who seems to be able to do anything. No matter what the challenge, he's Johnny on the spot with some way to get the job done.
But when things go sideways, he's lost. He knows a little bit about a lot of different things, yet he never really dug down deep to learn the tweaks and tricks it takes to be really good at something.
In marketing, you don't want to be a Jack of all trades. You want to be a master of one. One may be the loneliest number, but it's the only number when it comes to being a master.
You don't go to a regular doc when you need heart work done. You don't call a general contractor if you need a plumber, and you don't want a public defender if you're on trial for murd-er.
You want the guy who's spent his entire life learning the one skill that everything you want depends on. Every time.
Because he's the guy that has the best odds of winning.
Besides, specialists get paid more. A lot more.
Pick one way of getting your message out. You might like pics, or writing or video. Pick only one. If you spread your already paper-thin resources, your chances of success drop out of sight.
You don't have time to learn a bunch of different methods of promoting yourself. Especially at the beginning. So pick one, and stick with it.
The same thing goes for platforms. Facebook, YouTube, Instagram, Snapchat, and on and on. It's tough enough to figure one platform out, let alone a dozen of them.
Companies? Same thing. Everyone and their mom loves to talk about creating multiple streams of income, but you'll never have 2 unless you first create 1.
Focus is your objective, and 1 is now your favorite number. 1 company, 1 product, 1 media, 1 platform and 1 everything else.
You must ruthlessly say NO to everything that doesn't fit into your simple plan. Every new thing adds another learning curve. Your frustration rises with each new thing you must learn. You'll get bogged down in training faster than the roadrunner eating bird seed.
It's like quicksand. The more you struggle to learn everything, the less time you have for marketing, and the deeper you sink into a pit of despair because you can't make anything work.
But I've got the cure for that.
One system, with everything in one place. The learning curve is shorter than a 4 year old's attention span because everything works together on a familiar platform.
The cherry on top is our Mass Traffic Blueprint. It walks you step-by-step through it all.
It's a beautiful thing.
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