Business with MLM. From 0 to 1000 leads in 2 weeks. Part 3

Today we’ll talk about how to make social networks look for customers for you.  think many of you have encountered attempts to advertise your business on Linkув In or Facebook or other social networks. And many of you have received a rejection or disapproval of an advertising campaign in connection with advertising a dubious offer or violation of advertising rules or violation of community rules. These are the basic wordings of failure, but there are others. Their essence boils down to the fact that social networks do not like MLM. 

But it is not so. And I have proven it many times. I launched successful campaigns for MLM businesses in the fields of cosmetics, forex and IT technology, and even shrimp oil.

It all depends on your sales funnel.

But on the issue of setting up such campaigns and the intricacies of working with paid advertising on social networks, we will talk at a paid webinar (by the way, if anyone wants to know the details, write me a private message and I will share the details).

Today we are talking about how to optimize advertising campaigns and set them up to search for quality leads. Those who tried to set up an advertising campaign on their own saw that social networks help us with wide opportunities for choosing targeting. These are demographics (gender, age), professional skills (position, company, type of business interests), as well as in behavior, devices and many others. And those who set up such an advertisement and launched it, faced with the fact that it was quite expensive and ineffective. This is all because in addition to the interests and behavior themselves, you need to know what I call the “complex of interests”. It is like the chemical formula of human DNA. For all creatures on our planet, it consists of the same components, but the way these components are mixed makes one or a monkey out of the same set of human cells. And now our task is to find exactly those whose advertising DNA matches our request!

How to do it? The fastest and most reliable way is to use “to look a like” audiences. Remember, in Part 2, I talked about collecting a customer base? So, the secret of professional marketers lies precisely in the use of these databases. You can build a new one or use the existing base of contacts of your company, and any social network will begin to search for those who are most similar to your customers. In practice, this leads to a significant increase in efficiency, a decrease in the cost of lead (in my practice, there was a decrease from 16.95 to 0.35 dollars per lead !!!!), as well as to an increase in the conversions of these leads to real customers. Such a simple thing, and can help you significantly expand your network of partners in just a few days.

You see, Facebook or Link In doesn’t care who shows your ad. You have chosen interests, and he shows everyone according to your choice. But when you ask him a list of contacts, he analyzes them, collects data, finds common connections and interests, that is, analyzes DNA, and then, he identifies all those who have similar DNA and begins to show them our advertising.

 I hope this part was useful to you.

Do not forget that I conduct online webinars, where I show how to make advertising settings and receive clients from social networks on-line with a screen demonstration. Write personal messages to clarify details.

And in the next part we will talk about how to automate the work with a large flow of customers in instant messengers.