Sell Your Expertise: Become A Self-Improvement Expert

"The U.S. self-improvement market was worth $9.9 billion in 2016. It is forecasted to post 5.6% average yearly gains from 2016 to 2022, when the market should be worth $13.2 billion."

Traditionally, Baby Boomers have been the primary consumers of self-improvement or personal development advice; however, Millennials are now the largest population group and there is an insufficient number of experts to support them.

You are the supply—that will meet the demand if you become a self-improvement expert. Download the free ebook from https://www.pampermenetwork.com/index.php?option=com_sppagebuilder&view=page&id=211

WHAT IS NEXT FOR THE SELF-IMPROVEMENT MARKET?

"American consumers will pay lots of money for self-improvement products and services," says John LaRosa, MarketResearch.com. He adds, "Each January, we set resolutions to lose weight, improve our relationships, make more money, manage stress better, become a better salesman, increase productivity, read faster, etc."

This factor is driving an increasing number of people to enter the Coaching business, now regarded as the second fastest growing industry worldwide, according to a current ICF and PriceWaterhouseCoopers’ global coaching study.

WHAT IS DRIVING PEOPLE TO BECOME COACHES?

Money: U.S. coaching market was worth $955 million in 2015

Enhance Career: Average coach earns $62,000 per year

Regulation: The industry is loosely regulated

Ease: It is easy to start-up your practice

Cost: It is affordable to start-up your practice

THE SELF-IMPROVEMENT INDUSTRY IS CHANGING

According to LaRosa, historically both customers as well as providers (experts & gurus) of self-improvement advice have been Baby Boomers. These experts include household names like: Tony Robbins, Jim Rohn, Marianne Williamson, Wayne Dyer, Stephen Covey, Deepak Chopra, Oprah Winfrey, Zig Ziglar, Robert Kiyosaki (Rich Dad, Poor Dad), Louise Hay, and Brian Tracy.

Today, however, many factors are contributing to the transformation of the self-improvement industry. These factors include:

Changing demographics:

• Baby Boomers are dying or retiring

• A new generation of self-improvement experts are emerging to take their place

• Millennials are now consuming self-improvement content

• Consumers want affordable, easy access to self-improvement advice, 24 hours per day

Cost effective distribution of advice:

• Technology adaptation is driving how experts distribute their advice to consumers

• 3-day seminars, week-long retreats, infomercials and printed books are no longer the preferred method for sharing advice

• Advice is distributed via the Internet, podcasts, online courses, telesummits, MP3 downloads, apps, websites, masterminds, phone coaching and webinars

SUB-SEGMENTS OF THE SELF-IMPROVEMENT MARKET

The self-improvement industry offer you many different ways to make money and, or distribute your content. The industry targets the following online sub-segments:

• Infomercials

• Websites

• Apps

• Public seminars

• Self-help books

• Audiobooks

• The industry targets the following online / offline sub-segments:

• Motivational speaking

• Personal coaching

• Weight loss programs

• Training organizations

• Holistic institutes