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How did Black Friday get its name?

Each year the famous sales weekend, which follows Thanksgiving Day and begins on November 27 this year, BLACK FRIDAY sees a significant amount of shoppers head to large street stores and online brands in an attempt to find the best deals. (BUT WE ARE STARTING FROM TODAY because we want you to make money AND BEAT THIS CARONA VIRUS REMEMBER THE MONEY IS IN THE LIST)

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Retailers including CLICKBANK AMAZON MACES ETC have launched a range of offers, with discounts expected until Cyber Monday.

Many people are uninformed of the phenomenon's history and are clueless about the use of the name before it became associated with the pre-Christmas shopping craze.

According to research The term "Black Friday" was first associated with a financial crisis, not sales shopping.

Two Wall Street financiers Jim Fisk and Jay Gould, together bought a significant amount of US gold in the hope of the overall price soaring to be smart to sell it for huge profits. On Friday 24 September 1869, in what became referred to as "Black Friday", the US gold market plummeted and Fisk and Gould's performances left Wall Street barons bankrupt.

It was not untill later years that the post-Thanksgiving period shifted and connected with the name.

The history behind Black Friday

When stores in the US described their accounting details they saw profits in black and losses in red. It is thought that many shops were "in the red" throughout most of the year but they later "went into the black" the day after Thanksgiving, when shoppers purchased a significant amount of discounted merchandise.

Also in recent years, a misleading rumor circulated, implying that Southern plantation owners could buy slaves at a discounted price following Thanksgiving in the 1800s.

Who invented the name Black Friday?

Police officers in Philadelphia were first to link Black Friday to the post-Thanksgiving days in the 1950s. Huge crowds of tourists and shoppers came to the city the day after Thanksgiving for the Army-Navy football game, generating confusion, traffic jams, and shoplifting opportunities. Police officers in the city weren't able to take the day off and alternately had to work long-drawn-out shifts to control the carnage, hence utilizing the term "Black Friday" to refer to it.

Black Friday later became identified in print, after an advertisement was published in The American Philatelist magazine in 1966. And by the late 1980s, the term was commonly known across the nation, and retailers soon connected it to their post-Thanksgiving sales.

Today, Black Friday is the USA's biggest shopping event of the year, when numerous shops decrease their prices on a range of products, to increase profits and officially kick off the festive season. Sales in November were popularized in the US before the Philadelphia police officers coined the term Black Friday.

The specialty store Macy's launched its famous Thanksgiving Day Parade in New York in 1924, which prompted shopping in the city the following day.

The shopping day grew popular throughout the 1930s,

President Franklin D Roosevelt decided to move the date of Thanksgiving one week earlier than normal in 1939, in anticipation that the sales would boost the US economy. Some dubbed this move "Franksgiving".

The shopping craze became more popular in the 1970s and 1980s, with shops bringing huge crowds.

Today, millions of Americans hit the shops and search websites, to look for the best deals; retailers often continue their sales throughout the weekend, concluding with online-only offers on Cyber Monday.

What is Cyber Monday?

It hasn't been around as long as Black Friday, but with the advancement of technology and online shopping this has led retailers to create Cyber Monday. The day indicates the continuation of sales following Thanksgiving and Black Friday, with exclusive internet-only deals and discounts. This year, it falls on November 30.

Ellen Davis, senior vice president of the National Retail Federation in the US, first adopted the name in 2005, when she saw an increase in online sales on the Monday after Thanksgiving.

In fact, Adobe Analytics found more online purchases were made on Cyber Monday in the US last year than Black Friday itself, with consumers spending $9.4 billion.

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This article was published on 10.11.2020 by Nandkishore Deopersad
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