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Data-driven and gamification tools for distributor training in direct selling


Distributor training is one of the most crucial things to do once they are on board. Now that your distributor is on board with you, it is important to get them through a thorough professional network marketing training to sharpen the distributor's knowledge and get them doing the business with you. To begin with, try and understand your distributor’s personal goals, strengths, weaknesses, and routines to do an initial ice-breaking. Letting them know that you have got their back with guidance and support from experienced sponsors will help them boost their confidence and performance. These sponsors could also motivate newbies with their success stories, tips, and tricks.

Unlike conventional training methods, training them on real-time data can yield more results and help distributors to upgrade themselves to the next level. This could also help you determine the knowledge gap by understanding the distributor’s performance and giving insights on optimizing training sessions. 

Data-driven tools to assist with distributor training are; 

- Content management tools

- Customer Relationship Management

- Web Analytics

Smart gamification tools take their role to ensure effective learning. Gamifying the basic learning of business information and compensation plans would be a great idea for better understanding and implementation. Gamified training and micro-learning help with building their skills faster and steadily. Sending them short updates on key products, processes, and competitors would help them stay aware and informed. Reinforcing their product knowledge through adaptive learning modules and tools can be helpful for early learners. 

Gamification can be introduced with the following to enhance distributor training

- Online quizzes

- Interactive sessions

- Surveys

- Questionnaires

- Leaderboards

- Group goals 

Distributors find brand communities as a platform that helps them unleash their product knowledge to the brand audience. It is also a great space to attend to customer needs and concerns.In the same way, support forums can widen their experience with your competitors, markets, and fellow distributors. They can help host discussions on common challenges and their solutions. It can give them encouragement and keep distributors engaged too. 

This article was published on 09.07.2022 by Noufal P Bava
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