How to sell VR technology

How to sell VR technology

Nowadays, virtual and augmented reality technologies are actively attacking us from all angles. Despite the fact that they are still quite expensive, this market is growing every day.

How to sell these technologies?

To begin with, to whom they may be of interest and in which industries are used. Thus, we will select the target audience for further work.

And so, virtual reality can be effectively used in:

- real estate (3d tours);

- travel (3d tours);

- adult industry (presence effect);

- game industry;

- business conference (3d effect of presence);

And many others.

The only question is how to advertise this so that your advertisement shows all the advantages of your product before buying equipment. After all, agree that there is no point in selling virtual glasses to those who already have them.

Here you can’t just say that it’s cool, you need to show the benefits, and show them in such a way that the potential user has the impression that it’s cool.

Virtual tours can be good options for such advertising. Since not all sites allow this to be placed, you will need to do your landing in such a way that the user switches to it and can virtually walk around the property, or along a street somewhere in a tourist location, and so on, depending on the proposed industry.

In addition, do not forget that you are not just showing the user the technology, you yourself need to think about it, how will it help him to get additional benefits? For example, a real estate agent will be able to attract more customers to buy houses, and accordingly, he will have more customers for the sale of houses. He will also be able to take an additional fee for 3D shooting of the property, and the client will be ready to pay for it as this speeds up the sales process. The same is true for other industries. Gamers will be happy to buy 3D equipment to make games more realistic for him.

In addition, exhibition stands in shopping centers or at exhibitions and other crowded places can be a great way to sell such equipment.

All this will help you increase sales without increasing advertising costs.