Are You More Focused On Collecting Than Connecting?
I had to give myself a break from social media for about a year. It seemed that every time I turned around someone was trying to pitch me this product or that product or trying to get me to join their newest venture.
I don't mind that much because like many, I am a marketer. But, please could you just say hello first?
We're living in a time like no other. We can contact billions of people who live on planet earth with a push of a button. However, what we choose to do after that can not only enhance our lives but can also affect your bottom line.
According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. Wow, how would we approach marketing on social media if we remain cognizant of this!
If consumers value word of mouth and marketers believe it is effective, then why aren’t marketers more focused on it?
Most are looking for the quick sale. It takes a lot of time to bond with someone right? Not necessarily, remember the phrase "you had me at hello"?
Three things that you can start doing right now to connect with consumers.
1. Engage - Find out what problems they are looking to solve? Simply ask them what their struggles are. If they could do anything, what would they be doing now? Have a conversation. It does not have to take an hour to connect with a person. It's simple but, may not always be the easiest road to take.
2. Empathize - Most people are more alike than not. We can relate that life is not perfect and we all need help in one area or another.
3. Empower - How can you or your product help? Do you have something of value that they need? If not, maybe you have just made a new friend. Point of fact, at one time in my life I was selling weight loss solutions. I met this young lady on Facebook who said that she was interested in seeing the product. So I dropped a sample off at her house. We talked for a while and after some time, I realized that she was not interested in buying the product. However, we stayed in contact, and months later she referred two of her friends to me who were interested in my other business venture.
Don't leave your marketing to chance. Your tribe is looking for you.
Until next time.
This is Myra Fields.
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