Make More Money and Grow Your Business with an Effective Word-of-Mouth Marketing

Word-of-mouth marketing is still one of the oldest and most effective forms of advertising. Why? Because over 90% of referred customers trust the opinions of the people they know far more than any other form of advertising—bar none. So when and if companies strive to provide top-notch service for their customer’s word-of-mouth marketing will add new customers, improve profits and will take place on its own.

So what exactly is word-of-mouth marketing, and why is it important? Simply put, word-of-mouth advertising is a type of marketing that takes place whenever a friend tells you about a new brand of diet tea they like or a great Hi-Definition TV model they just purchased. Word-of-mouth marketing essentially takes place whenever someone talks about a product or service brand and refers it to someone or even complains about the company, product or service to other people.

Word-of-mouth marketing is great for companies looking to boost their products and services and it’s often more successful than conventional advertising or social media marketing for a number of reasons. In fact, word-of-mouth marketing has long been established as the most effective form of selling and promotion because over ninety percent of consumers believe the recommendations they receive from friends, family and other people they know above any other type of advertisements they may see on TV or read in a magazine or newsprint.

Even though many experts agree that word-of-mouth marketing is by far the most effective form of promotion, very few marketing specialists can actually say that they’ve applied this tool efficiently enough. This approach is highly effective when used correctly and it is a skill that all marketers should seek to further employ and appreciate.

In summary, providing customers with a product or service worth talking about, is imperative to boosting good word-of-mouth marketing. Excellent customer service will always benefit your business, especially with the influence of viral marketing (another term commonly associated with word-of-mouth marketing). When companies put an emphasis on providing their customers with the best service possible, the positive results of an effective word-of-mouth marketing campaign will take care of itself.

On the other hand, in order to forward this process, it’s imperative to have an honest representative for your brand. When customers trust the referral given to them by your company spokesman/woman, they are more than likely to believe that your products are good and worth buying.

Keeping your most loyal customers close could potentially benefit your company’s bottom-line because word-of-mouth marketing is the basis of consumers returning to buy other products and/or services that are offered and provided by the company. Making long-time customers feel valued, respected and appreciated.

Word-of-mouth, viral marketing or buzz marketing is one of the most important strategies you can employ to improve the awareness of your products and services. Learning more about how to best implement a WOM campaign is crucial for a businessperson looking to succeed in the affiliate marketing world.  

In conclusion, set the parameters and stick to your mission. If perceived as being inconsistent by your potential customers in any way--their trust will waver. Be true to the core values of your objective in all aspects of business, especially, while executing your marketing policies. Customers are the most important contributors to your business success and the growth of your business and its brand is entirely determined by their satisfaction.