Is an active social media presence really important for a business?

Let’s start it this way, your business needs to have a social media presence. No matter if it is a small business or a big company, social media marketing can generate huge exposure for your business. In fact, according to statistics, more than 90% of all marketers think that social media marketing has increased their business growth by several times. Also, it states that 66 % of marketers who spend more than 6 hours on social media per week have witnessed more leads.

Yes, it is a proven fact that using social media as a marketing tool can accelerate the growth of your brand. Still, some people raise questions like, can social media marketing be beneficial for me? Is it that necessary? This article is for those people who are still not convinced about the importance of social media marketing.  

Social media now forms a big part of every marketing strategy. However, you need to be aware of the strategies and tactics that should be implemented to have effective results. According to estimation, more than 96% of marketers participate in social media marketing, among them almost 85% are unsure about the tools that are the best to use. In this article, we will be shedding light on the importance that social media can have on a business.   

Drive targeted traffic to your website via social media  

A large part of your audience is on social media. If you can reach out to all these customers then you will not only get huge traffic to your website but also you can easily generate leads. Social media helps you target different audiences strategically based on the channels that you are using. Try to use this for your advantage and make a detailed list of your audience demographic values. This list must include gender, age, interests, location, hobbies, etc. Through this list, you can have an idea of the social channel you should use to reach them. The more targeted the traffic is the more it will help you to generate leads.  

Marketing is cost-effective  

Marketing through social media can help you cut the cost without sacrificing results. This process is all about creating, publishing content and starting a conversation with your audience. Even if you spend a few hours a week, it can generate good results. According to a report by HubSpot, more than 84% of marketers generated increased traffic by spending less than six hours on social media every week.  

Even after making social media advertising an important part of your social media strategy, you will find this form of marketing cost-effective. Running paid ads on social media channels like Facebook and Twitter is relatively inexpensive.  

You can improve your search engine optimization through social media  

If you are focused on improving your search engine optimization, remember that your search engines are using your social media presence as a factor in your ranking. Every successful brand has a very strong social media presence. Thus, an active social media presence signals the authenticity of your brand.    

However, if you are wondering how to achieve all these within a short period of time, turn to a reliable social media marketing services in Bangalore. You can rest assured regarding other factors.