The billion-dollar journey is underway.

Zinzino is approaching the billion mark — and with It Works! Now joining the group, the trajectory just accelerated. This isn’t hype. It’s scale in motion.

A billion is never built overnight. It’s built through vision, structure, and disciplined execution.

The next chapter is being written now.

Zinzino rocks!!

On February 15, 2026, the founders, management teams, and distribution partners of Zinzino AB (ZZ B) and IT Works! convened for their first joint mega-event in Dallas, Texas. Just three weeks after the $30 million acquisition, Mark Pentecost and Ørjan Sæle unveiled their shared vision, “Beyond a Billion,” firing the starting gun on one of the most ambitious growth strategies in the history of direct selling. With this move, Zinzino has turned the page on its next chapter—and set course for a billion-dollar future.

“Beyond a Billion” is the long-term growth blueprint of the Scandinavian network marketing company Zinzino, headquartered in Gothenburg, Sweden. The strategy pursues several core objectives: within the next three to four years, Zinzino’s revenue is to surpass the one-billion mark. Additionally, the company aims to build a customer base of 20 million by 2035.

At its core lies the concept of “test, don’t guess”: Zinzino employs proprietary BalanceTests—dried blood spot tests that measure fatty acid levels (Omega-6:3)—to deliver personalized nutritional supplements such as BalanceOil+. Test-based nutrition at the cellular level, a technology-first approach, and targeted acquisitions form the pillars of this expansion strategy. The integration of IT Works! is expected to propel this billion-dollar objective with considerable momentum

Strategic Outlook: The Next Chapter

Zinzino predicts that the integration of IT Works! will generate over $60 million in additional revenue in 2026. The merged company is expected to achieve growth through the synergies of its shared networks combined with Zinzino's test-based product approach. Profitability is also expected to improve through the use of the existing technical platform and organization.

With its expansion into Peru on February 10, 2026, and the integration of IT-Works!, Zinzino has further strengthened its presence. Pentecost put it this way on January 30: "When two families like ours unite, the possibilities are limitless." The "Beyond a Billion" mission aims for 20 million customers by 2035 – an ambitious goal that seems more attainable than ever after the mega-event in Dallas. The next chapter in the corporate history of both brands has thus begun. 

Why wait to join a movement? Join us before it's too late! 

As Jim Rohn states, "We must all suffer one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons."

To Learn More and Join The Movement

You can contact me directly and I’ll personally answer your questions right away. Let’s also schedule a quick Zoom to connect face-to-face as soon as possible.

Arlo