Is it time to get rid of the Loyalty Plastic Cards?

Is it time to get rid of the Loyalty Plastic Cards because of the increase in Mobile Marketing?

Is there still room for plastic loyalty cards when mobile consumption is on the increase? The retail landscape has changed. Brands must work harder than ever before to capture the attention of consumers. Brands must focus on multiple touch points to reach and engage with users from every discipline. 

There are many tools around for Brands to use Google Wallet and Apple’s Passbook allow retailers to mobilize their loyalty programs. It’s that simple — consumers would no longer have to worry about forgetting plastic cards and reward certificates at home. Google Wallet and Apple’s Passbook leverage the non-payment side of the mobile wallet. 

What is the non-payment side of the mobile wallet, and how does it work? The demand for mobile-wallet content has never been greater. Many consumers said they saw a benefit in using the non-payment side of mobile wallets.  There are many benefits to consumers and retailers. Retailers that ditch the plastic cards not only save on the manufacturing costs, but also avoid the entire cycle of irrelevant and untimely offers. In turn, consumers will take a more active role in the programs they join. 

This can lead to more visits to the retailers’ online or brick-and-mortar presence and a better understanding of the program’s value. Overall, digital wallet content promotes acquisition, retention and engagement – and adds to a customer’s lifetime value to help retailers gain a competitive advantage. 

• Mobile has transformed the loyalty marketing landscape.

• Mobile makes marketing more impactful so that we can reach more users.

• Mobile strategies put loyalty programs in the hands of many consumers thus making it easier to deliver programs to all users.

• Mobile can provide better context to consumers.

If you’re like most retailers, you have spent considerable amounts of money and resources to create and roll out your loyalty programs. As a brand, you can enhance the customer experience and offer real value.

For the consumer, there’s the convenience factor – your loyalty card is with you at all times. For the retailer, you can drive higher engagement and encourage loyalists to redeem more offers and see the true value of the program. 

• Digital and the way forward: Eliminate plastic loyalty cards stored on key chains.

• Personalize the digital experience: Develop unique content that directly engages target consumers. This gives consumers access to their personalized information.

• Localize your content: Distribute timely content through geo-location and beacon technology.

• Customize your content: Manage all content, branding and loyalty customer information on mobile wallet loyalty cards in real time.

• Communicate with all customers: Engage customers by sending them relevant content such as rewards, certificates, points and content updates.

Ben Durandt

I ‘m a Lyconet Marketer and I can introduce YOUR BUSINESS to the Cash back World loyalty program called Cashback Wold Solutions.

I’m recruiting business professionals, entrepreneurs and network marketers (new or seasoned) unhappy with their current situation, searching for a company in momentum, offering tools, training, support and duplicable systems with proven results. Get in Touch if you are interested.

FREE consultation:

Email: bdurandt@mweb.co.za.co.za

Phone: +27 71 485 5375

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