The Decline of MLM (direct sales) in the USA?

Multi-level marketing (MLM) and much of “direct sales” are fading in the USA for a pretty simple reason: the old promise doesn’t match the modern math. In fact, U.S. direct selling retail sales in 2024 were reported at about $34.7B, roughly a $2B drop from 2023. (dsa.org) That’s not a death knell for the whole industry—but it is a loud signal that many people are looking for a better way to achieve meaningful short-term income with long-term stability. (dsa.org)

Years ago, you could pitch a product, build a small team, and maybe carve out a real side income. Today, most categories are crowded, most “new” offers look suspiciously similar, and prospects have become allergic to hype. People can compare prices instantly, read reviews in 30 seconds, and spot a compensation-plan sales pitch from a mile away. Meanwhile, the cost of living is up, attention spans are down, and fewer folks are willing to gamble evenings and weekends on “maybe.”

Even when the product is decent, the business model often leans heavily on constant recruiting to keep momentum alive. That creates burnout, churn, and awkward relationships—because your warm market is finite. After you’ve pitched friends and family, the next stage is usually paid ads, cold outreach, or endless content… all competing with a thousand other reps doing the same thing. Add in growing consumer skepticism about earnings claims—and the reality that many participants net little or even lose money after expenses—and it’s easy to see why enthusiasm is cooling. (Federal Trade Commission)

The irony is that the entrepreneurial instinct behind MLM is healthy. Wanting growth and leverage is smart. But sufficient short- to long-term income doesn’t have to depend on convincing individuals to become mini sales departments.

A cleaner path is investing in established businesses (or business models) with proven demand, professional management, and scalable operations—systems designed to produce returns without requiring you to recruit your neighbors. In a world that rewards systems over slogans, ownership beats pitching.

And that brings me to why you’re reading this: I’ve found a company built to benefit individuals directly—not MLM or any other form of direct sales. It’s structured to target gains that are meaningfully higher than the 10%–20% many people consider “good” in traditional investing (returns are never guaranteed, of course). It also includes a referral option that can pay alongside investment performance—without the “build a downline or bust” pressure.

Feel free to contact me for more information — including a simple spreadsheet where you can plug in any investment amounts of $50 or more to explore four different opportunities.

Dwaine Taylor

(919) 408-7075

Info@boostlink.associates