We've Arrived at the Crossroads
Some businesses look to the future and innovate, while others look back and become complacent.
Now is the time for the metaverse to begin, with a plethora of new technologies and experiences that will revolutionize how businesses operate.
Leaders' businesses require strategies for a world where the physical and virtual collide on a variety of platforms, which they must manage in order to reach their customers, employees, and partners.
Companies are on the verge of locating themselves at the crossroads of many new worlds, where they will maintain physical and virtual realities built by them and provide services in environments created by others. People will travel between these worlds every day.
Welcome to the Metaverse! New worlds, a business…
The physical world is bringing new capabilities to life in one environment after another, each with its own set of rules. They are also creating entirely digital worlds. Large corporations will move their internal operations to the metaverse, allowing employees to work and communicate from anywhere. In our spare time, new client experiences in the metaverse will take us to almost any world we can imagine, allowing us to relax, play, or socialize remotely.
With so many opportunities in all of these new worlds, businesses will need a well-thought-out strategy to provide the best possible service to their customers and partners.
The most ambitious businesses will devote the next few years to developing new physical and digital realities, as well as new worlds, thanks to more advanced computers in which people will interact with AI.
This type of advancement calls into question everything we've ever thought about technology and business. We are entering a new era in which there are no rules or expectations, but which offers a fantastic opportunity to shape the worlds of the future.
The ground beneath our feet is shifting, and many of the competitive defenses and advantages built with such passion by businesses are beginning to erode. They'll have to reimagine their activities across the board, from operational models to basic value propositions. Leaders with a clearer vision of the future are already taking steps to do so.