Mastering the Art of Customer Engagement: Providing Value First

The statement "providing value, not selling upfrontly, and reserving your sales pitch in the follow-up emails" refers to a strategic approach to sales and marketing, often used in email marketing and other forms of customer communication. It emphasizes building a relationship with potential customers by offering them something valuable or relevant before directly promoting or selling a product or service. Here's a breakdown of each part of the statement:

1. Providing Value: This means offering something that is beneficial to your target audience without immediately trying to make a sale. It could be in the form of information, resources, or assistance that addresses their needs, problems, or interests. By providing value, you establish trust and credibility with your audience.

2. Not Selling Upfrontly: Instead of starting your communication with a direct sales pitch or promotional message, the focus is on engaging your audience, educating them, or solving their problems. The idea is to avoid being pushy or salesy right from the beginning, as it can turn potential customers away.

3. Reserving Your Sales Pitch in the Follow-up Emails: After you've provided value and established a connection with your audience, you can gradually introduce your sales pitch or promotion in subsequent emails or interactions. This is where you can talk about your product or service, its benefits, and why it's a good fit for the recipient. By this stage, your audience is more likely to be receptive to your sales message because you've already demonstrated your commitment to helping them.

This approach is often associated with inbound marketing and content marketing, where you aim to attract, engage, and nurture leads over time. It's based on the principle that building a relationship and trust with potential customers is more likely to lead to successful sales conversions than a purely transactional or aggressive sales approach.

To successfully implement this inbound marketing strategy, you will need to create a lead capture page, set up a follow-up email series with an autoresponder, and then a sales page (a sales page is optional in network marketing businesses where distributors are provided with ready-made sales pages).

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To your success,