10 Tips & Tricks For Creating A World Class Mobile UX Design

In today’s world, mobile phones have become a necessity rather than a luxury. These days, mobile phones have become mini pocket computers.

People do their official work, play games, listen to music, and many more activities apart from calling and texting. This wave of mobile usage has led the companies to take their business to mobile phones in the form of mobile apps.

Mobile app designing is a tricky subject. As user actions are becoming more and more personal, designs of mobile apps and sites present the pressing need for more than just gripping content to keep the users come back to the apps.

You Mean A Good UX Is Important?

A good UX design is the most important factor to have the maximum number of downloads for the app. It increases the discoverability and usability of the app. Designing an appealing UX can be challenging with the changing nature of businesses and the needs of mobile phone users. 

Here we are enlisting a few tips and tricks which can help you create an engaging mobile UX. 

Compatibility With Devices

With each passing day, newer devices are being launched. The app should be compatible with a variety of devices across platforms like Android, iOS, or Mac. 

The choice of coding language should be such that it caters to the need for the app to be able to operate on various platforms seamlessly, for example, React Native, Angular, etc. 

Before going into the details of app development, you should have an idea of How Much Does It Cost To Make To An App? It will help you in the long run. 

From Grounds-up

Build sample wireframe prototypes, and collect inputs from a selected set of reviewing users.

Recognizing your target users and understanding their reactions, activities they perform, and what do they expect from the design will allow you to gauge the success or failure of your UI design much before you roll out to the users, and make appropriate changes accordingly.

Visiting successful, and highly downloaded similar apps can help you analyze what experience you might want to give to your users.

Feature Assessment And Prioritization

The most successful apps are highly focused and have limited features. It is advisable to keep the features focused and based on core designs.

The developer should focus on refining the app around its primary purpose. An analysis should be done around the most used features first, and then, the intuitive features. 

Minimum Is The Maximum

Lesser the clutter, better comprehension.

Too much information on a single screen of the mobile phone can lead to a chaotic design, which is not appreciated. A few clear and clean screens are much better and appealing than a single cluttered screen.

The developer should try to design simple UI where multiple tasks can be completed with few steps but should never compromise on good usability. 

The developers should keep their focus on content which is valuable for the users, by removing unnecessary elements that are not required.  

While designing, the decorative elements should be kept at minimal to keep the UI lightweight. 

Though images attract the users, however, placing images randomly across the app can make the user lose interest. 

Use better fonts for special effects. 

Make The UI Familiar And Easy-To-Use

It is best to make the navigation easy and self-explanatory so that the users do not have to refer to any guide again and again. 

The information should be organized clearly and logically which requires the minimum number of actions to reach the desired goal. However, the navigation should play only a supportive role without taking off any focus away from the main content. Do not make navigation multi-layered. 

Navigation buttons or controls should be at the same place on different pages of the app.  

Tap! Tap!! Tap!!!

Mistaken taps irritate the users. 

Designing finger-friendly touch targets of about 7-10 mm of tap size for interactive elements and ensuring the right amount of spacing between tap targets helps users stay interested in the design. 

Text Should Be Legible

A readable text is a compulsory requirement for each mobile interface.  

The developers are advised to use a typeface that provides a consistent reading experience across all platforms. Using the platform's default font is most preferable.  

For example, San Francisco family typefaces for Apple, and Roboto and Noto for Windows. The font size should be at least 11 points to be legible and should not require zooming.  

To avoid the text to blend in with the background, use a sufficient color contrast ratio of 4:5:1 for body text and image text. 

Feedback On Interactions Helps User Know App Is Alive

The user should know the outcome of their actions on the app. Feedback ensures that the action request has been acknowledged in the backend. 

A static webpage is not engaging and can confuse the user. 

For example, when a tap button used, and no response is shown, the user can get confused as to whether any action has been performed.  

Even a simple loading button can ensure the customer that the action is being performed.  

Rollovers hover states and animation can be used to fill the screen while the action is being processed. They also make the page come alive and keep the user interested. 

So, the Mobile App Development Companies should take note of this. It will set you on the right path as far as the UX design is concerned. 

Go Visual!

A visually strong UI with a light text design can make the app more interesting for the users. Minimize the need for typing by keeping the information forms short and simple. Long and tedious forms require more typing and are mistake-prone.  

Presenting options is preferable and appreciated by the users as it prompts them to select and speeds up the entire process. 

Stay Consistent

Since users like to carry on to the computers from where they left on the mobile phones, it is advisable that the developers synchronize the current progress of the app, providing the users with a seamless experience. 

Test What You Designed

To avoid finding unseen flaws in your well-made and thoroughly calculated UI, test the design on a variety of mobile devices. It helps the developer to understand what works and what needs improvement. 

By requesting real users to complete regular tasks on the design, the developers can assess its performance in real-time. 

Do Not Run After A Perfect Design

To create a perfect design, an iterative design approach should be followed along with testing as early as possible. 

Each iteration helps in learning lessons which can be applied to future projects. Testing sessions for the apps help design better UX and give a chance to the developers to create the experience glitch-free. 

Take Feedback

In the absence of any sort of feedback, the designing process can become unpredictable and can lead to re-work on the app. Feedback reduces the chances of confusion in designing features and elements for the design.  

Real user feedback helps in validating the conjecture the developers present in the design. 

Tell Me This! Tell Me That!!

Asking for permission unrelated to your app can irk the users. Never ask for all sorts of permission. Explain the value that information is needed for. 

For example, a food recipe app does not require a location or contact list.

Some of the apps, right at the beginning, start asking for permission out of context which makes users doubtful. However, permission requests can be made at launch only if it is absolutely necessary for the overall app experience. 

Waiting Long Turns The User Away

When a user sends an action request, a static screen can give the impression that the app has frozen and confuses the user. 

It is recommendable to the developers that the screen is shown immediately.

The design may also give the structure of the page so that the user can have an idea of what to expect when the page loads.

Keep the Language Simple

Make the exchange with the users in a comfortable, easy and understandable language to increase discoverability and clarity. 

Use of familiar words or phrases makes the app appeal to all, whereas uncommon, unconventional terminology can confuse the users, hinder visibility, and understanding. 

The language should be free from unnecessary jargon as it may keep users away from comprehending basic tasks. 

Web Experience Is For Computers Not Mobiles

A user expects a certain interaction pattern and interfaces in mobile apps. If an app tries to give a web experience, it looks cumbersome and confusing. 

Buttons, instead of underlined links are preferable in mobile apps. 

No Dead-End Here, No Redirections Either

The purpose of designing a UX is to move forward to accomplish a goal. Dead-end pages block user-flow leading to confusion and added needless actions.

Another reason users abandon any app is constant redirection from the mobile apps to a browser to complete a task. 

To avoid reduced conversion, it is advised to use an in-app browser. 

Reviews And Ratings Can Wait

Reviews and ratings help users make an informed choice of whether to try an app.  

Better ratings convert into better download rates. However, too early and too frequent requests for review and rating usually lead to less honest feedback.

Do not ask for a review at the very first go. Give the users an amazing experience which itself will make them give an opinion about the app. It is advisable to ask for a rating after a certain number of tasks have been done. 

It is important to ask for reviews but take sensible pauses before doing so. Wait until the user has become a repeat user for more informed feedback.  

Follow OS And Security Guidelines

To be able to feature the app in app stores of the various OS, it is important to follow the guidelines pertaining to them. 

Documents by Google and Apple provide the guidelines for best UX practices. They can act as the best starting point for the developers. 

Apple’s App Store and Google’s Play Store scrutinize the apps stringently. It can be a matter of research as to which apps get accepted and then design a UI. 

To assess whether the app is accessible, it is important to stick to adhere to compliance 508 and security guidelines during the mobile app development process.  

Conclusion

Designing mobile UX as per expectations takes hard work. A mobile UX is not a static or constant entity, it is an ongoing process. Mobile phones have revolutionized our lives and changed businesses. With a thrilling future for mobile phones ahead, it would be best to have mobile UX strategies in place.

This article was published on 14.08.2019 by Harikrishna Kundariya
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