Automated Follow-Ups Make the Next Step a No-Brainer
As any smart business owner knows, the key to passive income is a well-established (and full) funnel, complete with automation and segmentation.
So of course, you’ve optimized your opt-in pages, monetized your download pages, and encouraged more buyers with well-placed and configured upsells and downsells.
But what about the follow-up?
Do you contact customers about the products or services they didn’t buy?
Do you encourage them to use the products they have purchased?
Are you making sure they know about all of your other wonderful programs?
If not, you’re missing the boat.
But the good news is, this can be easily managed with just a bit of simple automation. When done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.
Segment Your Audience
Many autoresponder services allow you to target emails based on reader action or clicks on email links.
Do you want to send a follow-up email to those who clicked a specific link? Create a segment and mail away.
Do you want to re-engage with those who haven’t opened your emails in a while? It's easy to do, and you can potentially recover those subscribers who have gone missing.
In sophisticated systems, you can dig even deeper and move people from one series to another based on their buying habits.
That way, you’ll never promote a product to a reader who already owns it, and you’ll always be able to offer the very best next thing, no matter where a subscriber is within your funnel.
Still another way to segment your list is according to what they do not buy.
If a subscriber has been on a list where you’re promoting your top-level coaching program, but they haven't purchased it yet, it may just be too expensive for them right now. Consider moving these readers to an autoresponder series where you're promoting a lower cost option instead.
All of these tactics require that you know your audience and your products exceptionally well.
Study your statistics. Your data is your friend.
Know your open and click rates.
Pay attention to the promotions that work, as well as those that fall flat. With this information in hand, you’ll be able to effectively segment your subscriber lists and make the most of all the parts of your funnel.
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