AMPS Partners

Dear Partner, 

'GOOD to Know '

Visit https://Facebook.com/Amps70 

Technique Used:

Door-in-the-Face: Offer smaller commitment after rejecting main offer

This campaign uses multi-channel integration (social, email, landing page, retargeting) and blends psychological triggers with persuasive closing techniques to maximise conversions.

Do you want me to create a full campaign calendar with timelines and content templates for each channel? Or should I design ready-to-use ad copy and visuals for social media and email?

Here’s a sample advertising campaign that combines multiple closing techniques for maximum impact. The goal is to promote a digital marketing course for freelancers and convert leads into paying customers.

Here’s a step-by-step plan to build advertising skills, combining insights from expert guides and practical resources:

Step 1: Understand the Fundamentals

Learn what advertising is, its role in marketing, and the psychology behind consumer behaviour.

Explore types of advertising: digital, print, social media, PPC, influencer marketing.

Resources: Free courses like Great Learning’s Introduction to Advertising and Alison’s Advertising Basics.12

Step 2: Define Your Goals

Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).

Examples: Increase brand awareness by 20%, generate 500 leads in 3 months.

Why: Clear goals guide your learning and campaigns.34

Step 3: Identify Your Target Audience

Analyse demographics, interests, and behaviours.

Create buyer personas to tailor your messaging.

Tip: Use tools like Google Analytics or social media insights.5

Step 4: Learn Key Advertising Channels

Digital Ads: Google Ads, Facebook Ads, Instagram Ads.

Content Marketing: Blogs, videos, email campaigns.

SEO & SEM: Optimise for search engines.

Resources: Beginner-friendly courses on Coursera.6

Step 5: Master Creative Skills

Learn copywriting techniques (headlines, CTAs, emotional triggers).

Understand design basics for ad visuals.

Practice creating ads using free tools like Canva.

Step 6: Apply Closing Techniques

Incorporate strategies like Assumptive Close, Scarcity, and Alternative Close into ad copy.

Example: “Only 24 hours left—secure your spot now!”

Step 7: Gain Practical Experience

Start small: run low-budget campaigns on social media.

Experiment with A/B testing to see what works.

Build a portfolio showcasing your ads and results.

Step 8: Analyse & Optimise

Track KPIs: CTR, conversion rate, ROI.

Use analytics tools to refine campaigns.

Continuous improvement is key.

Step 9: Stay Updated

Follow marketing blogs (HubSpot, Marketing Scoop).

Join communities and attend webinars.

Digital advertising evolves fast—keep learning.7

Optional Advanced Steps

Learn automation tools (ConvertPods, Mailchimp).

Explore affiliate marketing and influencer partnerships.

Consider certifications (Google Ads, Meta Blueprint).

Regards

 PaulThompson 

1957pthompson@gmail.com